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Studio Hop Mobile App.
As the lead UX/UI designer for my bootcamp's final project, I developed a mobile app aimed at assisting artists,collectors, and gallery owners to network, showcase, and sell their artwork. The entire project ,from research to prototyping, spanned a two-weeks period.
DESIGN Process:
The problem at hand :
Visual artists need a streamlined platform to effectively present their artwork, facilitate sales, and forge meaningful collaborations with collectors and galleries.
Week 1
Week2
Research & Synthesis
Prototyping & Presentation
Interviews
During the interviewing process, I conducted a total of seven interviews with various stakeholders in the art world, including artists, collectors, and gallery owners.
Through these interviews, I gained valuable insights into the specific use cases and needs of a social app tailored to this community. To further inform my analysis, I also examined their current usage of other similar apps in the market.
-Taisha, Artist & Collector
“Challenges I have, is keeping up with posting. I feel like I miss out on potential sales."
-Hosea The Artist, Artist
"Which I could have more sales & visibility without the crazy algorithms"
- DAVE Scott, Artist & Gallery Owner
“As an artist having free range to show my art and network without having to get lost in an algorithms”
Site Map I seen what the users where looking for in an app. and what features are important to an app. like this.
Competitive Analysis I conducted a comparative analysis of five social platforms to identify their respective strengths, weaknesses, and opportunities. By conducting this analysis, I aimed to identify areas where StudioHop app could make a meaningful impact in the market.
Personas
I wanted to form a deeper understanding of our users' goals, needs, experiences, and behaviors. I created 3 personas for each of the user segments. These was based on the interviews. I used these personas to gain insight to solve the problems of the users.
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Key Insights
Solution Goals
With research and key insights identified. I came up with a solution goal:
To create a streamlined platform for artists to showcase their work and network with others. For collectors and gallery owners to find and purchase new art.
I did some Rapid sketches to come up with screens, features, and how the user will navigate through the app.
Ideation
Low-Fi Mockups
Usability Report
Goals:
1/ How users complete task efficiently & accurately
2 / Understand the design elements created & see if the users can navigate the interface easily.
3 / Users access the necessary information & features quickly.
Results:
100%
Completion user task flow.
Navigation bar easy to use. The users wasn't overwhelmed while navigating app.
Annotations
Style Guideline:
Drawing inspiration from the tone, style, and target market of the project, I developed a vision for the user interface design. Using this vision as a guide, I created a high-fidelity wireframe to visually articulate the design direction.
Landing Page
Mid-Fi Mockup
Usability testing report
01. 100% Completion user task flow.
02. Navigation bar easy to use.
03. App felt smooth and nice.
04. Users didn't feel overwhelmed and wanted to explore more.
Take A ways
01.Visual artists really value visibility and serious inquires on sales.
02. Users will be willing to pay for an exclusive app.
03. More branding identity.
04. More research on collectors and gallery owner needs and wants for the app.